The power of attribution is not just a reflection back on previous campaigns, but a way to gain insights into a customer's journey that can help predict future successes and develop stronger strategies. Learn why attribution is important for CMOs to address, and specifically how it can help organizations improve ROI, implement strategies and activate insights for cost-effective cross-channel marketing strategies.

Millennials are one of the most talked about segments and yet they're still so misunderstood. Learn more about this trillion dollar generation through data-driven insights and an interactive discussion designed to help you make lasting, meaningful connections with this important generation and those that are quickly following.

Marketers rely on a wealth of data for decisions today, but they often don't control it. In fact, according to this year's Digital Marketer report, one of the biggest hurdles facing marketers in the year ahead is accurate data. Marketers need to work to improve their data management techniques and how they work with other parts of the organization to improve the quality of data assets. Learn key trends in being a data-driven marketing department today and five key tactics for improving your data assets.

The coveted single customer view puts brand marketers in charge of their first-party data and enables more powerful cross-channel engagement strategies. However, consumer behavioral blind spots remain unsolved. Most unified views only identify touch points with your brand and lack a holistic view of consumer interactions. New data consortiums have emerged that bring focus to these blind spots and enable unprecedented email intelligence and coordinated cross-channel marketing. Join this session to learn how leading retailers and publishers are using retention-based email consortiums to unlock actionable insights, engage inactive email subscribers and drive consistent and measurable brand experiences across all channels.

Understanding what today's moms need and how they see the world is critical to being able to make a meaningful connection with them and win their business. But targeting moms based on demographics alone misses out on the opportunity to engage women on a cognitive level. Learn the attitudes, motivations, personality types, cross-channel media preferences and shopping behaviors for five types of moms as well as tips to make them loyal customers.

A case study reviewing how to take sophisticated offline analysis and segmentation for brands, and make it actionable across channels—direct mail, TV, web and mobile devices. Attendees will hear how major brands like P&G, have used offline data to build segmentation, scaled segments while maintaining user identification, and actioned on the segments across multiple media channels, both on and offline.

Learn how digital breakthroughs are modifying user behavior and prompting email advertisers to approach their campaigns in a different way. These online and mobile creative campaigns incorporate elements such as responsive design, personalization, motion and "kinetic" design, which allows for multiple interactions within an email. Learn tips on how and when to use these applications, while continuing to employ the standard best practices of email design. Join us for a firsthand look at these clever, customized, dynamic and rich media-focused creative executions.

Mobile devices are becoming the number one screen for consuming content and interacting with brands. This crash course in mobile marketing will teach you what every marketer needs to know about mobile across SMS/MMS messaging, app-based push notifications, display campaign targeting, and email creative best practices. Marketers will walk away with five need-to-do strategies for today's mobile world.

In this session you will not only learn 10 things you should be doing to improve your email marketing deliverability and overall ROI, but also what you should avoid. By understanding the positive, as well as the negative impact that various actions can have on your email marketing campaigns, you will be able to optimize your email marketing programs by using data you already have. Walk away with actionable strategies that you can implement immediately to improve your email marketing ROI.

Learn the six most important things you need to know to start using first, second and third party data for coordinated, addressable campaigns across channels. You'll hear firsthand how brands are following these best practices to deliver high performance, one-to-one campaigns across display, mobile, email and even TV.

Not all programs are the same and best practices aren't always best for everyone. Learn how to be your own custom benchmark and set up a testing program that helps drive your email program forward using your greatest assets, your own subscribers and the data they create for you every day.

How does adding Facebook ads to your email campaign impact your marketing ROI? For marketers who want to better understand the impact of coordinating channels, this session will look at how Facebook + email affects key success indicators and help marketers establish a customer-based marketing approach using data, including email open rates, audience reach and propensity to purchase.